Unbounce analyzed over 41,000 landing pages for its 2024 conversion benchmark research.
Large first-party landing page datasets are useful for setting practical conversion benchmarks.
Unbounce Landing Page Conversion RatesStatistics & Research
Landing Page Conversion Statistics
A sourced landing page conversion statistics page for teams improving lead capture, campaign pages, CTAs, forms, paid traffic, and website funnels.
Last updated: May 202620 sourced statistics7 min read
Top key statistics
Key landing page conversion statistics
Start here if you need the highest-signal numbers for a presentation, strategy document, article, or stakeholder discussion.
The Unbounce dataset included 464 million visitors.
Visitor volume helps reduce the risk of judging landing page performance from isolated examples.
Unbounce Landing Page Conversion RatesThe Unbounce dataset included 57 million conversions.
Conversion volume gives marketers better context for industry-level landing page performance.
Unbounce Landing Page Conversion RatesThe median landing page conversion rate across all industries was 6.6%.
A broad median is a starting point, but each campaign should compare against industry and offer context.
Unbounce Landing Page Conversion RatesGood landing page conversion rates start around 11.4% and can reach 40.8% by industry.
Top-quartile benchmarks show how much conversion potential exists beyond the median.
Unbounce Landing Page Conversion Rates3 stats
Benchmark dataset
012025
Unbounce analyzed over 41,000 landing pages for its 2024 conversion benchmark research.
Large first-party landing page datasets are useful for setting practical conversion benchmarks.
Unbounce Landing Page Conversion Rates022025
The Unbounce dataset included 464 million visitors.
Visitor volume helps reduce the risk of judging landing page performance from isolated examples.
Unbounce Landing Page Conversion Rates032025
The Unbounce dataset included 57 million conversions.
Conversion volume gives marketers better context for industry-level landing page performance.
Unbounce Landing Page Conversion Rates2 stats
Conversion rate
042025
The median landing page conversion rate across all industries was 6.6%.
A broad median is a starting point, but each campaign should compare against industry and offer context.
Unbounce Landing Page Conversion Rates052025
Good landing page conversion rates start around 11.4% and can reach 40.8% by industry.
Top-quartile benchmarks show how much conversion potential exists beyond the median.
Unbounce Landing Page Conversion Rates4 stats
SaaS landing pages
062024
SaaS landing pages had a median conversion rate of 3.8%.
SaaS pages often face longer buying cycles, complex products, and lower-intent research traffic.
Unbounce SaaS Conversion Benchmarks072024
SaaS landing pages converted 42% lower than the all-industry 6.6% benchmark.
SaaS teams should segment trial, demo, webinar, and content offers instead of applying one benchmark to every page.
Unbounce SaaS Conversion Benchmarks082024
Hardware SaaS landing pages converted at 4.1%.
Subcategory benchmarks help SaaS marketers avoid comparing infrastructure pages with consumer-like offers.
Unbounce SaaS Conversion Benchmarks092024
Data and infrastructure SaaS landing pages converted at 3.3%.
Technical products often need clearer education, proof, and lower-friction conversion paths.
Unbounce SaaS Conversion Benchmarks1 stats
Mobile conversion
102024
Mobile drove 79% of SaaS landing page traffic in Unbounce benchmarks.
Even B2B SaaS teams need mobile-first landing pages because research often starts on a phone.
Unbounce SaaS Conversion Benchmarks4 stats
Landing page copy
112024
SaaS landing pages with 5th-to-7th-grade copy converted at 12.9%.
Clear copy can outperform complex language when visitors are scanning for relevance and next steps.
Unbounce SaaS Conversion Benchmarks122024
SaaS landing pages with professional-level copy converted at 2.1%.
Overly complex copy can reduce comprehension, confidence, and form completion.
Unbounce SaaS Conversion Benchmarks132024
Simple SaaS copy converted 514% better than overly difficult copy.
Readability is a conversion lever, especially for technical products that are already complex.
Unbounce SaaS Conversion Benchmarks142024
The best-converting SaaS landing pages used 250-725 words of copy.
Landing page length should be long enough to answer objections but short enough to keep momentum.
Unbounce SaaS Conversion Benchmarks2 stats
Ecommerce landing pages
152025
Ecommerce landing pages had a median conversion rate of 4.2% in Unbounce benchmark commentary.
Ecommerce conversion depends heavily on product category, traffic intent, offer, and mobile checkout quality.
Unbounce Landing Page Conversion Rates162025
Top-quartile ecommerce landing pages started at 11.4% conversion.
The gap between median and top performers shows why CRO and A/B testing can materially affect revenue.
Unbounce Landing Page Conversion Rates1 stats
Lead generation
172024
44% of marketers most commonly used landing pages to generate leads.
Landing pages remain a primary bridge between campaigns and CRM lead capture.
HubSpot B2B Marketing Stats2 stats
Traffic sources
182024
51% of marketers used social media promotion to drive traffic to landing pages.
Landing pages should match the intent and promise of the social post, ad, or campaign creative.
HubSpot B2B Marketing Stats192024
44% of marketers used email promotion to drive traffic to landing pages.
Email-to-landing-page flows work best when the landing page continues the same offer and segment context.
HubSpot B2B Marketing Stats1 stats
Creative elements
202024
39% of marketers said videos on landing pages positively impact conversion rates.
Video can improve conversion when it answers objections quickly and does not slow the page.
HubSpot B2B Marketing StatsPractical use
How to use these statistics
Use these numbers as planning inputs, not one-size-fits-all guarantees. Results vary by market, offer, implementation quality, and data hygiene.
1. Use conversion benchmarks to separate page problems from traffic-quality problems before redesigning campaigns.
2. Use readability and mobile stats to simplify copy, reduce friction, and improve above-the-fold clarity.
3. Track conversion rate by source, device, offer, audience, form length, follow-up speed, and CRM-qualified outcomes.
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Scallar IT Solution. "Landing Page Conversion Statistics." Last updated May 2026. https://scallar.in/resources/landing-page-conversion-statistics
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Landing Page Conversion Statistics by Scallar
<a href="https://scallar.in/resources/landing-page-conversion-statistics" title="Landing Page Conversion Statistics">Landing Page Conversion Statistics research by Scallar IT Solution</a>FAQ
FAQs about landing page conversion statistics
What is a good landing page conversion rate?
Unbounce reports a broad median around 6.6%, while good or top-quartile rates vary widely by industry. SaaS, ecommerce, services, and lead magnets should be benchmarked separately.
Why do landing page conversion statistics matter?
They help teams evaluate whether the issue is page clarity, offer-market fit, traffic intent, form friction, or follow-up quality.
How can businesses use landing page data?
Use it to set conversion benchmarks, simplify copy, improve mobile layout, test CTAs, connect forms to CRM, and prioritize follow-up automation.
What tools help improve landing page conversion?
Landing page builders, CRO tools, analytics dashboards, heatmaps, CRM, email automation, and A/B testing tools can help improve conversion.
How often is this landing page conversion statistics page updated?
This page is reviewed when major conversion benchmark reports, landing page studies, or public CRO datasets are updated.
Should every campaign use a dedicated landing page?
Most paid, email, and lead generation campaigns perform better with a focused landing page because the message, CTA, and tracking can match campaign intent.
Sources
Source citation table
Every statistic above links to its source. This table deduplicates the reports and pages used for easier verification.
| Source | Used for | Citation link |
|---|---|---|
| Unbounce Landing Page Conversion Rates | 7 statistics | View source |
| Unbounce SaaS Conversion Benchmarks | 9 statistics | View source |
| HubSpot B2B Marketing Stats | 4 statistics | View source |
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