Market Research- 17 min
Market Sizing TAM, SAM, and SOM: A Business Guide
Build a market-size estimate that makes assumptions visible, separates broad demand from reachable opportunity, and supports a practical investment decision.
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Market Research- 17 min
Competitor Analysis Framework for Positioning and Pricing
Compare competitors by buyer alternatives, positioning, proof, pricing signals, channels, journey friction, and strategic trade-offs without copying their claims.
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Market Research- 17 min
Customer Segmentation Research: Interviews, Surveys, and Use
Build practical customer segments from interviews, surveys, behaviour, and operating evidence without mistaking broad demographics for a buying strategy.
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