83% of landing page visits in Unbounce data happened on mobile devices.
Most campaign pages need to be planned for mobile behavior first.
Unbounce Conversion Benchmark ReportStatistics & Research
Website Performance Statistics
A sourced website performance statistics page for teams improving speed, mobile UX, landing pages, checkout, and lead conversion.
Last updated: May 202612 sourced statistics6 min read
Sourced statisticsMay 2026
Research report
Website Performance Statistics
1
83% of landing page visits in Unbounce data happened on mobile devices.
Unbounce Conversion Benchmark Report
2
Desktop converted 8% better than mobile across Unbounce landing page data.
Unbounce Conversion Benchmark Report
3
Unbounce estimated mobile optimization could have produced more than 1.3 million additional conversions.
Unbounce Conversion Benchmark Report
Top key statistics
Key website performance statistics
Start here if you need the highest-signal numbers for a presentation, strategy document, article, or stakeholder discussion.
Desktop converted 8% better than mobile across Unbounce landing page data.
The gap shows how mobile friction can reduce lead volume even when traffic is high.
Unbounce Conversion Benchmark ReportUnbounce estimated mobile optimization could have produced more than 1.3 million additional conversions.
Mobile performance improvements can translate into measurable conversion gains at scale.
Unbounce Conversion Benchmark ReportThe median landing page conversion rate across all industries was 6.6%.
Conversion benchmarks help teams judge whether performance issues are technical, copy-related, or offer-related.
Unbounce Landing Page Conversion RatesGood landing page conversion rates start around 11.4% and can reach 40.8% by industry.
Top performers show the upside of better UX, page speed, offer clarity, and follow-up.
Unbounce Landing Page Conversion Rates1 stats
Mobile performance
012024
83% of landing page visits in Unbounce data happened on mobile devices.
Most campaign pages need to be planned for mobile behavior first.
Unbounce Conversion Benchmark Report1 stats
Mobile conversion
022024
Desktop converted 8% better than mobile across Unbounce landing page data.
The gap shows how mobile friction can reduce lead volume even when traffic is high.
Unbounce Conversion Benchmark Report1 stats
Mobile optimization
032024
Unbounce estimated mobile optimization could have produced more than 1.3 million additional conversions.
Mobile performance improvements can translate into measurable conversion gains at scale.
Unbounce Conversion Benchmark Report1 stats
Landing page conversion
042025
The median landing page conversion rate across all industries was 6.6%.
Conversion benchmarks help teams judge whether performance issues are technical, copy-related, or offer-related.
Unbounce Landing Page Conversion Rates1 stats
Conversion benchmarks
052025
Good landing page conversion rates start around 11.4% and can reach 40.8% by industry.
Top performers show the upside of better UX, page speed, offer clarity, and follow-up.
Unbounce Landing Page Conversion Rates3 stats
Benchmark dataset
062025
Unbounce analyzed 41,000 landing pages for its Q4 2024 conversion benchmark data.
Large benchmark sets help teams compare page performance with broader market behavior.
Unbounce Landing Page Conversion Rates072025
Unbounce analyzed 464 million visitors in its Q4 2024 landing page dataset.
Visitor scale makes mobile and conversion findings more useful for performance planning.
Unbounce Landing Page Conversion Rates082025
Unbounce analyzed 57 million conversion actions for its Q4 2024 benchmark.
Conversion volume gives teams a stronger baseline than a single campaign report.
Unbounce Landing Page Conversion Rates2 stats
Checkout performance
092025
Baymard calculated an average documented online cart abandonment rate of 70.22%.
Checkout performance remains one of the biggest ecommerce conversion risks.
Baymard Cart Abandonment Rate Statistics102025
Baymard calculated its 70.22% abandonment average from 50 different studies.
A multi-study average helps ecommerce teams avoid overreacting to one benchmark source.
Baymard Cart Abandonment Rate Statistics1 stats
Checkout UX
112026
Baymard has conducted checkout UX audits for more than 150 leading ecommerce sites.
Checkout UX research helps teams decide which forms, payment steps, and shipping flows to simplify.
Baymard Checkout Usability Research1 stats
Creative performance
122024
39% of marketers said videos on landing pages positively impact conversion rates.
Video can help performance when it explains the offer quickly and does not slow the page experience.
HubSpot B2B Marketing StatsPractical use
How to use these statistics
Use these numbers as planning inputs, not one-size-fits-all guarantees. Results vary by market, offer, implementation quality, and data hygiene.
1. Use mobile stats to prioritize speed, tap targets, form length, and layout testing on phones.
2. Use conversion stats to compare page performance by traffic source and offer instead of using one universal benchmark.
3. Measure website performance by mobile load quality, conversion rate, form completion, checkout completion, source quality, and CRM lead accuracy.
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Use this page as a source in your article, report, or presentation.
Suggested citation
Scallar IT Solution. "Website Performance Statistics." Last updated May 2026. https://scallar.in/resources/website-performance-statistics
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Website Performance Statistics by Scallar
<a href="https://scallar.in/resources/website-performance-statistics" title="Website Performance Statistics">Website Performance Statistics research by Scallar IT Solution</a>FAQ
FAQs about website performance statistics
What website performance statistics matter most?
Important website performance statistics include mobile traffic share, mobile conversion gaps, landing page conversion rates, checkout abandonment, and form completion.
Does website speed affect lead generation?
Yes. Speed influences user patience, mobile experience, ad efficiency, and conversion completion, especially when visitors arrive from paid or social traffic.
Should businesses optimize mobile before desktop?
For most lead generation and ecommerce campaigns, yes. Mobile often carries the majority of visits, even when desktop conversion rates remain higher.
How often is this website performance statistics page updated?
This page is reviewed when major landing page, ecommerce, checkout, and web performance benchmarks are updated.
Sources
Source citation table
Every statistic above links to its source. This table deduplicates the reports and pages used for easier verification.
| Source | Used for | Citation link |
|---|---|---|
| Unbounce Conversion Benchmark Report | 3 statistics | View source |
| Unbounce Landing Page Conversion Rates | 5 statistics | View source |
| Baymard Cart Abandonment Rate Statistics | 2 statistics | View source |
| Baymard Checkout Usability Research | 1 statistic | View source |
| HubSpot B2B Marketing Stats | 1 statistic | View source |
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