PPC management cost in India depends on ad spend, campaign structure, landing pages, tracking, creative testing, and optimisation frequency.
Ranges help you compare scope. Your proposal separates Scallar delivery fees from third-party software, media, API, or usage costs where they apply.
Package ranges
Each range describes a different delivery shape. Pick by the outcome and operational workload, not just the lowest number.
All ranges are indicative and scoped before work begins.
Businesses launching or rebuilding a focused Google Ads account
Indicative service fee
Rs 25,000 to Rs 45,000/month plus ad spend
Account structure, keyword and audience research, conversion tracking, campaign setup, and weekly optimisation
Teams running several campaigns, landing pages, or paid channels
Indicative service fee
Rs 50,000 to Rs 1,00,000/month plus ad spend
Search and paid campaign management, testing plan, search-term work, tracking, reporting, and lead-quality feedback
High-spend or multi-market businesses needing deeper testing and reporting
Indicative service fee
Rs 1,25,000+/month plus ad spend
Account governance, channel expansion, landing-page experiments, offline conversion input, analytics, and stakeholder reporting
Cost factors
Two businesses can ask for the same service name and need completely different scopes. These factors usually explain the price difference.
Google Search, Display, Shopping, or Meta campaign mix
Monthly ad spend and number of campaigns
Landing page and creative requirements
Conversion tracking and offline conversion imports
Search term cleanup and testing cadence
Reporting and sales-quality feedback loops
Startups
Start with a focused ppc advertising audit and one high-impact implementation area before expanding scope.
Local businesses
Prioritise local visibility, conversion tracking, WhatsApp follow-up, and a simple reporting view your team can use every week.
Growth-stage teams
Choose a growth package with ongoing optimisation, content or campaign improvements, and clear lead-quality feedback.
High-volume lead teams
Invest in integrations, automation, dashboards, QA, and documented workflows so volume does not create operational leakage.
Example calculation: if ppc advertising helps generate 15 qualified enquiries and 2 become customers worth Rs 50,000 each, the revenue impact can be Rs 1,00,000 before delivery costs. Actual results depend on offer, traffic, market, response time, and sales process.
This is an example calculation, not a guarantee. Actual results depend on offer quality, traffic volume, market competition, response speed, and sales process.
A lower fee can be sensible for a simpler brief. Compare the ownership, quality checks, support, and operating responsibilities that sit behind each option.
Freelancer
Can be a fit for a tightly defined ppc advertising task, but usually has less capacity for strategy, optimisation, reporting, and continuity.
Channel specialist
Useful when the brief is limited to one channel or activity; confirm who owns tracking, landing pages, creative, and lead-quality feedback.
In-house hire
Gives close context and faster collaboration, but salary, tools, leadership time, and specialist coverage need to be budgeted together.
Scallar delivery team
Designed for a defined plan, accountable execution, reporting, and practical handoff between marketing, automation, and sales workflows.
FAQs
Google Ads or PPC management usually starts from Rs 20,000 to Rs 50,000/month for smaller accounts, with larger accounts priced by scope or spend. Ad spend is separate.
Pricing can include audit, strategy, setup, implementation, conversion tracking, reporting, QA, documentation, and optimisation. The final scope depends on your current assets and business goals.
Ad spend is not included in agency fees unless clearly stated in the proposal.
Basic setup can take 1 to 3 weeks. Larger builds with content, automation, integrations, approvals, and testing can take 4 to 12 weeks depending on scope.
No. Ad spend is usually paid directly to Google, Meta, or the ad platform. Agency fees cover strategy, setup, management, optimisation, reporting, and landing-page guidance.
Yes. Scallar can provide performance reports, lead-source tracking, campaign dashboards, CRM views, and practical recommendations based on what the data shows.
Yes. Many clients start with a focused package, validate the first workflow or campaign, and then scale once the data shows where growth is coming from.
Book a free consultation or send your current website, goals, tools, and monthly target. Scallar will review the scope and recommend the most practical package.
Free growth consultation
Share your goals, current setup, and delivery requirements. We will recommend a practical scope before you commit budget.