Google Ads ROI Calculator
Model clicks, leads, customers, revenue, ROAS, and ROI before spending more on Google Ads or PPC campaigns.
This Google Ads ROI calculator helps service businesses and growth teams model campaign economics before scaling spend. Results are estimates only because actual ROI depends on offer strength, landing pages, tracking, competition, follow-up speed, and sales process quality.
Google Ads ROI Calculator
Estimate only. ROI depends on offer, tracking quality, landing page, sales process, and market competition.
1000
Clicks
50.0
Leads
10.0
Customers
Rs 2,50,000
Revenue
5.00x / 400%
ROAS / ROI
What this calculator models
Monthly ad spend input
Cost-per-click input
Conversion rate model
Lead-to-sale rate model
Average deal value input
Estimated clicks, leads, customers, revenue, ROAS, and ROI
Planning benefits
Model PPC economics before increasing spend
Spot weak assumptions in conversion or sales rates
Compare campaign scenarios quickly
Connect budget planning to PPC management scope
How the calculator works
Enter your monthly ad spend
Add estimated CPC and conversion rate
Add lead-to-sale rate and average deal value
Review estimated ROAS and ROI
Use Cases
Google Ads budget planning
PPC forecast reviews
Lead generation campaign modelling
Agency or founder planning calls
Take It Further With Expert Services
This guide covers the strategy. For full-scale implementation, our specialists handle execution.
For campaign setup and management, explore our PPC Advertising Services.
PPC Advertising ServicesConnect paid ads with landing pages, CRM, and reporting through Digital Marketing Services.
Digital Marketing ServicesExplore more from Scallar IT Solution
Related Guides & Articles
Practical reads that complement this guide.
Frequently Asked Questions
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